The film is about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature. These are keystone issues, especially in the PNW - a significant portion of the film takes place in our front yard. We’re excited to share Artifishal with the SBP community.
“Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t. Fish farms and open net pens only treat the symptoms and not the causes of the problem. If we value wild salmon, we need to do something now ... A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.”
—Yvon Chouinard, Patagonia founder
Check out the trailer here: https://www.patagonia.com/artifishal.html